Social Network Analysis Process

A Montreal Kits social network analysis process that ended up being rather easy to do. Montreal Kits is a website dedicated to Montreal and Montrealers with a social network analysis process to analyze its social media trends, to create a social media presence with social media stories and social network results.

First, our Canadian Official Languages Act of 1969 gives equal status to French and to English. Second, the four top countries that visit our site on a regular basis are United States, France, Canada and Great Britain in that order. Third, the most popular social medias in each country are the same, except for a very slight difference. Something we definitely did not expect.

Social Media Stats Canada / Social Media Stats World Wide

Social Media Buttons

Stat Counter is a free online visitor stats tool with an Alexa Traffic rank in the 3,000 range, a US rank in the 1,000 range and more than 300,000 sites linking in.

According to their Global Stats section and, as of November 2019, the most popular social medias in Canada, United States, France, Great Britain and Worldwide are Facebook, Pinterest, Twitter, Instagram, YouTube and Tumblr with very, very few differences in their order of popularity.

However and unfortunately Alexa is now sending the following End of Service Notice:

"Twenty five years ago we founded Alexa Internet. After more than two decades of helping you find, reach, and convert your digital audience, we will be retiring Alexa.com on May 1, 2022. Thank you for making us your go-to resource for content research, competitive analysis, keyword research, and so much more."

Facebook about making the world opened and connected.

Facebook Messenger about messaging, photos, videos, audio and group chats.

Instagram about viewing and publishing stories.

Pinterest about articles, locations, products and services.

Tumblr about micro blogging and social networking.

Twitter about brand awareness and sales.

Yelp about business review and social networking.

YouTube about videos to teach and to entertain.

Social Media Stats Canada / Social Media Stats World Wide

Social Network Media Facts

A social network analysis process and marketing is a lot about goals and about visibility. Goals such as increased visibility of new products, new services, new customers, new markets, new audiences along with effective communication, interesting relationships, brand awareness, more sales ...

Successful social media campaigns to increase brand recognition and inbound traffic, to improve brand loyalty and search engine rankings, to target the ideal consumers, to reach specific audiences and to gain old and new customers' insights.

Montreal Kits, on the other hand, is a lot about promoting our Montreal business, culture, professionals, tourism, shopping, urban life and global activities. A series of kits about Montreal our City and our Island.

More on Social Network Analysis Process

According to a researcher on social media, social media messages can be divided into four types 1) status or text only 2) links to sites 3) embedded videos and 4) photos. The study then revealed that status and photos receive more comments and more likes.

Social medias messages can also be categorized into two types, sales and marketing (two-thirds of all messages) and conversational messages. Based on the number of likes and comments, conversational messages are endorsed by more social media users.

Finally, the most popular keywords include information about an industry, a company, a product or a service while the less popular messages are those that contain marketing-related keywords such as online marketing, content marketing, email marketing ...