Montreal GLOBAL Kit


International marketing means that marketing decisions are made in the individual countries, with staff who is the most knowledgeable about the target markets. 

Global marketing views the whole world as one, and creates products that will only require weeks to fit into any regional marketplace.

International” has a smaller scope encompassing only two or more countries while “global” has a much larger scope which includes the whole world. Although they are sometimes used in lieu of each other, “global” means “all-encompassing (including, covering everything) and worldwide” while “international” means “foreign or multinational.

Let's start with a few marketing descriptions. Montreal Global Kit marketing views the entire planet as one global world. Global marketing often takes only a few weeks to fin into any regional market. 

International marketing means that marketing decisions are made in the individual countries, with staff who is the most knowledgeable about the target markets. 

Global marketing views the whole world as one, and creates products that will only require weeks to fit into any regional marketplace.

International” has a smaller scope encompassing only two or more countries while “global” has a much larger scope which includes the whole world. Although they are sometimes used in lieu of each other, “global” means “all-encompassing (including, covering everything) and worldwide” while “international” means “foreign or multinational.

Montreal GLOBAL Kit by Rachel Louise Barry