There are many different social media blog and descriptions including this rather accurate one: "social media is an electronic communication system through which users create online communities and share information, ideas, messages and other contents such as videos".
Websites applications as in social media, social networking and a focus on collaboration, interaction, and communication. Social media that each provide great opportunities to establish customer service, to answer their questions, to listen to their feedback and their comments.
Given the popularity of social media, each time a company in any type of business uses any of the social media platforms, this company is doing social network marketing.
Successful social network marketing to build an audience and develop a reputation, to drive traffic, to increase referrals and sales, to keep people informed and to provide customer service.
Then again, not all the social media platforms are suitable for your type of business simply because of the differences between users. Pros such as a direct engagement with customers and the possibility to learn about each and everyone of them and cons such as public criticism and direct advertising less effective.
For most or at least for many, their social media network is their way to communicate with family and friends. Average users who, more often than not, share only the moments that are in their favor. Good parts of their lives only shared in split seconds.
Perfects moments shared in an advertising, marketing or public relations way. Stories that could not, should not be just about good news or perfect moments. Stories that are far from being perfect, chaotic and stressful moments or periods of our lives.
For others however, storytelling is an essential part of who they are. Stories within each and everyone of us about heartache, pain, loss of trust and love, along with everything in between including loneliness and depression.
That said, social media campaign strategies are about visibility. Online visibility that lets users find your site, support your business, increase your reputation and stand out from your competition.
There are a number of ways to improve your online visibility, ways such as profitable keywords, fresh and relevant content on a regular basis, interaction with followers as well as newsletters and digital content such as images and video presentations.