Social Media Alternatives

Social media alternatives to social media marketing we tend to forget, especially since many creative and appealing ways of reaching an audience are now available.

Social media marketing was and still is a viable option for delivering messages to a target market but, it may also be in the best interest of a company to diversify its marketing efforts and include one or more  social media alternatives.  

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Affiliate Marketing

Affiliate marketing is an advertising model and popular tactic to drive sales, to earn commissions and to generate online revenue. Affiliate marketing where commissions are paid on prospects that convert into buyers.

Affiliate marketing is an easy, quick and smart way to offer products and services already known and loved such as online courses, e-commerce products and professional services without having to create any product or any service. 

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Company Website

A description of your company that provides an overview of the key aspects of your business. Anyone reading your business description should have no problem understanding the scope of your business.  

A company website with information such as your business name, business goals, business location, business structure, competitive advantages, products and services, target customers... 

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Email Marketing Program

Email marketing programs are one if not the most cost-effective marketing strategy for all kinds of businesses including home businesses and international companies. 

Email marketing that requires well-written content and that consists of a series of emails sent over several days or weeks. Email marketing programs to inform, promote members, products or services, to update and to share news, any kind of news. 

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Written Content

Great written content is what keeps visitors interested and engaged. Great content easy to find, to read, to memorize, to share and to use. Forget SEO - Search Engine Optimization - not really - but do create great content.

Great content is rewarded by search engines and by visitors. If your content is great, the traffic and the activity on your website will increase plus, your website visitors will more likely follow your CTAs, your Calls for Actions.

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Video Content

Video content such as vlogs, animated GIFs, live videos, customer testimonials, recorded presentations and webinars.

GIFs as in Global Forecast System, a numerical weather prediction system,  VLOGS as in a website or a social media account with regular short video posts and WEBINARS as in an online event hosted by a company and broadcast to a group of people via the Internet.

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Social Media Marketing

Social media marketing will likely remain a viable option for delivering messages to a target market but, it may also be in the best interest of a company to diversify its marketing efforts and include some of the social media alternatives that best suit their vision, their mission and their goals.

Montreal BUSINESS Kit
Social Media Alternatives by Rachel Louise Barry

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